Sylvie Amar
Creative Director and Founder of the Food Design Agency
An Omnidesigner © and graduate of ENSCI (École Nationale Supérieure de Création Industrielle), Sylvie Amar is the creative director of the Food Design agency. She is a design virtuoso and a multifaceted creator—sensitive, curious, and exacting—who advocates for concepts that are immediately understandable. In 1997, immediately after graduating, she founded her own full-service design agency to address a range of expectations and needs in the lifestyle sector, with a very specific focus: gastronomy.
In just a few years, her expertise and her refined, elegant style have opened doors for her with the world’s greatest chefs. As a result, leading figures in French gastronomy—such as Pierre Gagnaire, Olivier Rœllinger, Jean-Georges Vongerichten, and Jean-Michel Lorain—place their trust in her, as she has a thorough understanding of the complexities of the hospitality and restaurant industry and the precision required to deliver effective solutions.
Today, his comprehensive approach, experience, and deep understanding of the food industry enable him to bring creative ideas and strategic vision to the culinary arts, agriculture, the food industry, and the hospitality sector.
Sylvie Amar embodies the brands she works for: product design, scenography, retail concept, brand strategy, branding, packaging, and/or communication are the tools she uses every day to tell the right story and bring her vision to life.

