Yoann Normand

After an exceptional career marked by remarkable positions and prestigious awards—including the 2019 French Dessert Championship—Yoann Normand settled in Tinqueux, a town on the outskirts of Reims, to open his own shop. Combining a pastry shop, bakery, and chocolate shop, the bright and airy boutique is a true temple dedicated to sweet treats and artisanal craftsmanship.

Yoann Normand expresses his vision of pastries that are “fruity, balanced, and indulgent,” designed to bring pleasure without ever causing guilt. This vision is carefully reflected in a selection that is as elegant as it is elaborate, featuring a “Signature” line that mirrors his creative personality and a traditional line that pays homage to the great classics of French pastry.

The excellence of each creation depends above all on the impeccable quality of the raw ingredients, which are carefully selected from local producers and artisans. Stone-ground Label Rouge flours, organic flours, Guérande fleur de sel, natural sourdough starter, organic Madagascar vanilla, and Poitou-Charentes AOP butter: each ingredient is carefully sourced and its origin certified—all of which guarantee authenticity and flavor in the pursuit of genuine, high-quality pastries.